Somsara x bbyg6rl — Wrong Person, Right Time

2025-2026

Campaign

Somsara Jewelry

DVXI directed and produced a cinematic brand film for Somsara Jewelry, starring 256K creator Genie (@bbyg6rl), shot in the visual language of Wong Kar-wai to place the brand inside a story worth feeling.

Somsara needed to exist inside a feeling and to reach a creative, fashion-forward audience in a way that felt cinematic and culturally resonant, not commercial. Our objectives were to:

  • Create a brand film that positioned Somsara's jewelry as part of an aesthetic world, not just an item to purchase.

  • Partner with a creator whose audience aligned authentically with the brand's identity.

Objective

Approach

Approach

Creative Development

  • Conceived a short film narrative around two strangers meeting in a hyper-connected world: intimate, uncertain, and visually driven

  • Wrote the story and established the visual identity: Wong Kar-wai influenced, warm-toned, cinematic

  • Integrated Somsara's jewelry naturally into the real-world sequences

Talent & Partnership

  • Cast Genie (@bbyg6rl):256K Instagram followers, 40K–80K avg reel views, 300K+ cross-platform reach — as lead actor and brand partner

  • Brought in Saki as Director & DP, whose credits include Met Gala x Boss, Paris Hilton, Tyla, and Nordstrom

Production

  • Executed two principal photography days in NYC

  • Shot jewelry close-ups, narrative sequences, and b-roll in a consistent cinematic aesthetic

  • Delivered BTS photo recap within 48 hours of shoot

Post-Production

  • Full edit, color grade (Wong Kar-wai warm palette), sound design, and licensed music

  • Delivered 4K master + 9:16 vertical cuts optimized for Instagram, TikTok, and YouTube

  • Produced BTS 30-second social cut as a separate asset

Outcome

  • Estimated organic reach: 50K+, anchored by Genie's 30-day total reach and 411K impressions

  • Brand film delivered as a cinematic asset usable across organic social (6 months) and web (12 months)

  • Total production value of $13,500 delivered at $3,000 - positioning Somsara for outsized content ROI

Credits

Produced by: DVXI
DP: Saki Lead
Actor & Talent: Genie (@bbyg6rl)
Client: Somsara (Chan Nyein Aung)
Filming Location: New York City
Release Date: February 12, 2026