Prinx - Private Access
DVXI helped Prinx transform a complex private-equity product into a clear, cinematic, trust-driven narrative that positioned the company as the platform giving everyday people institutional-level access.
Prinx is a fintech startup democratizing access to private market investments, traditionally reserved for accredited investors with wealth, networks, or institutional ties.
The team needed a brand story and video suite that would communicate credibility and clarity without overwhelming first-time investors. DVXI partnered with Prinx to define the narrative, direct the story, and create high-trust visual assets for pitch competitions, fundraising conversations, and early customer onboarding.
Overview
Objective
Clarify and humanize Prinx’s value proposition: private access for everyday people
Create cinematic media assets (founder story, explainer, hype video) to strengthen trust with investors and early adopters
Build a motion + visual language that feels institutional, modern, and reliable—distinct from typical fintech startup aesthetics
Support Prinx’s Startup Awards pitch with a fast, high-impact hype piece designed for a live audience
Approach
1. Narrative Development
We crafted Prinx’s core story around a single promise: unlocking private markets for real people.
This narrative guided scripts, interview direction, visual metaphors, and the emotional tone of all creative.
2. Production
We produced a three-video suite:
Founder Story Film — documentary-style, credibility-led, emotionally resonant.
Product Explainer — clear, simple, visually elegant walkthrough of how Prinx works.
Social Cuts adapted for Twitter/Facebook
3. Visual & Motion Design
We developed a motion system inspired by titanium, security seals, and glassy financial interfaces—symbolizing trust, access, and legitimacy.
This included kinetic typography, approval-stamp animations, and premium color/material textures to elevate the brand identity.
Outcome
Prinx became a Cornell Tech Startup Awards Finalist, supported by the clarity and polish of the video suite
Investors responded positively to the improved narrative cohesion and product explanation
The final assets established a visual identity that feels professional, credible, and competitive in the modern fintech landscape.