Modgarden - Family First
A family-centered lifestyle brand showcasing Modgarden’s smart indoor growing system.
Modgarden is a homegrown, indoor farming brand designing compact systems that let families grow herbs, greens, and vegetables directly in their kitchen.
For this project, DVXI created lifestyle visual campaign featuring two child actors and a pregnant mother, shot on location in a modern family kitchen.
The goal was to capture Modgarden’s product not as a gadget, but as part of real family life.
Overview
Objective
We wanted to showcase Modgarden’s smart indoor garden as a natural, approachable part of a modern kitchen to emphasize family, wellness, and the joy of growing fresh food at home. The imagery needed to support website design, social media, and investor communications.
Approach
DVXI imagined a soft, natural visual style anchored in real family interactions.
We used the indoor garden’s LED lights as a practical source, contrasted with the warm tones of a bright residential kitchen.
The shoot focused on:
Kids exploring herbs up close
A mother teaching her child about fresh food
The product in context within a premium kitchen
Detailed close-ups of fresh greens under light
Outcome
Delivered
A curated library of 100+ high-tech lifestyle photos
Assets used across Modgarden’s website, ads, social media, and investor materials
Strengthened Modgarden’s visual identity with warm, trustworthy, family-oriented imagery
Helped position the product as accessible, modern, and part of everyday home living
Credits:
Production: DVXI
Photography + Creative Direction: Amman Waseem
Talent: Mother + two child actors
Location: Residential kitchen, Austin TX
